Consulting – Xperience Metrics

Make data-driven decisions

Customer / User research

User research is the key to optimizing digital experiences and driving better UX, marketing, and product decisions. Without it, You risk relying on assumptions, leading to poor usability and lost opportunities. I provide you with actionable insights to improve conversion rates, streamline user journeys, and enhance overall satisfaction. My work covers:

create seamless digital experiences

Web & MOBILE DESIGN

I deliver high-quality, agile UX/UI designs for your digital products. I streamline the entire process from initial concepts to final prototypes ensuring a user-centric, conversion-optimized design for web, mobile, eCommerce, and SaaS products. In strong partnership with highly qualified designers, we collaborate to deliver efficient, research-driven, and visually compelling experiences tailored to your audience.

My work covers:

personalize your marketing strategies

Personas Design & Journey mapping

Understanding your customers is crucial for building successful digital products. Many businesses make assumptions about their audience, leading to misaligned strategies and lost opportunities. Persona design helps you define who your customers are, what they need, and how they interact with your product, ensuring alignment across marketing, UX, and business decisions. Meanwhile, customer journey mapping provides a detailed look at the touchpoints, obstacles, and opportunities in the user experience, helping you optimize conversions, engagement, and retention. Without these insights, decisions are often guided by internal opinions rather than data-backed evidence.

My work covers:

Measure & improve your Brand health

Brand health tracker

A strong brand goes beyond just a logo, it’s about how customers perceive, connect with, and trust your business. Measuring brand health provides valuable insights into customer sentiment, competitive positioning, and overall market impact, ensuring your brand remains relevant, consistent, and differentiated.

Areas I will help you track and improve:

Brand perception & association: Understand the traits, emotions, and values customers link to your brand.
Brand consistency: Ensure a uniform and seamless customer experience across all touchpoints.
Brand differentiation, Identify what makes your brand stand out from competitors.
Emotional connection & loyalty: Analyze customer sentiment, trust, and long-term engagement with your brand.

A data-driven brand health tracker will help you stay ahead by continuously optimizing brand strategy, messaging, and positioning.

Receive customer data-driven insights and tailored marketing solutions to boost your revenue growth

Free consultation

During a free 15-minute consultation, I will conduct an initial assessment of your business needs and present possible solutions.